The Backbone Zone project is an innovative approach to bystander intervention, and is about helping people recognize the actions that everyone can take to change the world they live in. Recognizing sexist and homophobic language, realizing that it has an impact, encouraging students to choose different words, and giving them the skills to be active bystanders when they hear sexist and homophobic language: these are steps that each one of us can take to end gender-stereotypes, and to help end sexual violence. Everybody has a backbone. The Backbone Zone project is a campaign that speaks directly to students, helping them to find—and use—their backbones.

Prezi Edition

PowerPoint Edition 



Facilitator's Guide



This facilitator's guide is designed to accompany the BBZ Prezi and Powerpoint. The guide includes suggested times for activities and discussion as well as helpful tips and questions to encourage thoughtful dialogue among participants.  


How to Launch a Social Marketing Campaign

This guide is intended to spark conversation and brainstorming around implementing a social marketing campaign. 

Additional Activities 

Where are people using Backbone Zone materials?